Chitale, A. K. <br/><br/>
Product policy and brand management :    text and cases /  
by A.K. Chitale and Ravi Gupta 
 - 2nd ed. 
 - New Delhi :   PHI Learning ,   2013. 
 - xvi , 290p. :   figures, tables,ills ;   24cm. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9788120346369  Rs.295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.5  / CHI/P