TY  - BOOK
AU  - Loudon,David L.
AU  - Bitta,Albert J Della  .
TI  - Consumer behavior : concepts and applications / 
SN  - 9780070473812
U1  - 658.8342 
PY  - 1993///
CY  - New Delhi : 
PB  - McGraw Hill Education (India) , 
KW  - CONSUMER BEHAVIOUR
N1  - Includes bibliographical referrences and index
ER  -