TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
AU  - Chatterjee,Jayanta  .
TI  - Services marketing : people, technology, strategy / 
SN  - 9788131759394
U1  - 658.8 
PY  - 2011///, rep. 2012
CY  - Delhi : 
PB  - Pearson , 
KW  - MARKETING
N1  - includes bibliographical references and index
ER  -