Lovelock, Christopher. <br/><br/>
Services marketing : people, technology, strategy /  
Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. 
 - 7th ed /   . 
 - Delhi :   Pearson ,   2011, rep. 2012. 
 - xxi,683p. :   figure ;   25cm .  
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131759394  RS599.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV/S