TY  - BOOK
AU  - Bijapurkar,Rama
TI  - Customer in the boardroom? : crafting customer-based business strategy / 
U1  - 658.4012 
PY  - 2011///
CY  - London : 
PB  - Sage Publications , 
KW  - CUSTOMER-RELATIONS-MANAGEMENT
KW  - STRATEGIC PLANNING
N1  - Includes bibliography and index
ER  -