TY  - BOOK
AU  - Sudhakar,G.P..
TI  - Integrated retail marketing communication / 
SN  - 9788120346406
U1  - 658.87 
PY  - 2013///
CY  - New Delhi : 
PB  - PHI Learning , 
KW  - RETAIL MARKETING
N1  - includes bibliographical references and index
ER  -