Sudhakar, G. P.. <br/><br/>
Integrated retail marketing communication /  
G. P. Sudhakar. 
 - /   . 
 - New Delhi :   PHI Learning ,   2013. 
 - xvii,145p. :   figures ;   21cm .  
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120346406  RS175.00 
<br/><br/><label>Subjects--Index Terms: </label>RETAIL MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.87  / SUD/I