TY - BOOK AU - Ganguly-Scrase,Ruchira AU - Scrase,Timothy J. TI - Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms SN - 9780415441162: U1 - 305.550954 22nd PY - 2009/// CY - London, New York PB - Routledge KW - MIDDLE CLASS KW - INDIA KW - GLOBALIZATION KW - ECONOMIC ASPECTS KW - SOCIAL ASPECTS N1 - Includes bibliographical references (p. [179]-190) and index; Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation UR - http://www.loc.gov/catdir/toc/ecip0823/2008030179.html ER -