Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms - Ganguly-Scrase, Ruchira; Scrase, Timothy J. (London ; New York : Routledge, 2009)
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
Includes bibliographical references (p. [179]-190) and index.
Keywords: MIDDLE CLASS -- INDIA; GLOBALIZATION -- ECONOMIC ASPECTS -- INDIA; GLOBALIZATION -- SOCIAL ASPECTS -- INDIA