TY  - BOOK
AU  - Keegan,Warren J .
AU  - Bhargava,Naval K  .
TI  - Global marketing management / 
SN  - 9788131730911
U1  - 658.848 
PY  - 2011///
CY  - New Delhi : 
PB  - Pearson Education , 
KW  - EXPORT MARKETING-MANAGEMENT
KW  - INTERNATIONAL BUSINESS ENTERPRISES-MANAGEMENT
N1  - Includes index
ER  -