Keegan, Warren J . <br/><br/>
Global marketing management /  
by Warren J Keegan and Naval K Bhargava. 
 - 7th ed /   . 
 - New Delhi :   Pearson Education ,   2011. 
 - xxiv,670p. :   ills.,figs.,tables ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131730911  RS. 
<br/><br/><label>Subjects--Index Terms: </label>EXPORT MARKETING-MANAGEMENT INTERNATIONAL BUSINESS ENTERPRISES-MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE/G