TY  - BOOK
AU  - Mahajan,Gautam
TI  - Total customer value management : : transforming business thinking / 
SN  - 9788132103127
U1  - 658.812 21st
PY  - 2011///
CY  - New Delhi : 
PB  - Response Books , 
KW  - CUSTOMER RELATIONS
KW  - TOTAL QUALITY MANAGEMENT
N1  - includes index
ER  -