Mahajan, Gautam. <br/><br/>
Total customer value management :   transforming business thinking /  
by Gautam Mahajan 
 - New Delhi :   Response Books ,   2011. 
 - xx,326p. :   ills,charts ;   22cm .  
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9788132103127  Rs.450.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS<br/>TOTAL QUALITY MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAH/T