Kapoor, Ramneek. <br/><br/>
Services marketing : concepts and practices /  
Ramneek Kapoor,Justin Paul,Biplab Halder. 
 - /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2011. 
 - xxi,432p. :   ills ;   22cm .  
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9780070700697  RS410.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP/S