Kashyap, Pradeep. Rural marketing / Pradeep Kashyap. - 2nd ed / . - Delhi : Pearson Education Asia , 2012. - xxv,301p. : ills.col.photo,tables ; 23cm . includes index ISBN: 9788131760352 RS450.00 Subjects--Index Terms: RURAL MARKETING Dewey Class. No.: 658.8 / KAS/R