Verma, Harsh V.. <br/><br/>
Services marketing : text and cases /  
Harsh V. Verma. 
 - 2nd ed /   . 
 - Delhi :   Pearson Education Asia ,   2012. 
 - xii,660p. :   ills. ;   23cm .  
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9788131754474  RS450.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / VER/S