TY  - BOOK
AU  - Mahajan,Gautam
TI  - Customer value investment : : formula for sustained business success / 
SN  - 9780761936046
U1  - 658.812 21st
PY  - 2008///
CY  - New Delhi : 
PB  - Response Books , 
KW  - CUSTOMER RELATIONS
KW  - RELATIONSHIP MARKETING
N1  - includes index
ER  -