Mahajan, Gautam. <br/><br/>
Customer value investment :   formula for sustained business success /  
by Gautam Mahajan 
 - New Delhi :   Response Books ,   2008. 
 - xix, 187p.:   ills. tables ;   22cm .  
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9780761936046  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS<br/>RELATIONSHIP MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAH/C