TY  - BOOK
AU  - Hawkins,Del I..
AU  - Mothersbaugh,David L..
AU  - Mookherjee,Amit  .
TI  - Consumer behavior : building marketing strategy / 
SN  - 9780070682160
U1  - 658.8342 
PY  - 2011///
CY  - New Delhi : 
PB  - Tata McGraw Hill Education , 
KW  - CONSUMER BEHAVIOR
N1  - includes index
ER  -