Hawkins, Del I.. <br/><br/>
Consumer behavior : building marketing strategy /  
Del I. Hawkins,David L. Mothersbaugh,Amit mookherjee. 
 - 11th ed /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2011. 
 - xxix,866p. :   ills. ;   22cm .  
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9780070682160  RS550.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAW/C