TY  - BOOK
AU  - Crawford,Merle
AU  - Benedetto,Anthony Di  .
TI  - New products management / 
SN  - 9780071332651
U1  - 658.575 
PY  - 2008///
CY  - New Delhi : 
PB  - Tata McGraw Hill Education , 
KW  - NEW PRODUCT MANAGEMENT
KW  - PRODUCT MANAGEMENT
N1  - includes appendix and index
ER  -