TY - BOOK AU - Allen,Kathleen R. TI - Bringing new technology to market / SN - 8120322096 U1 - 658.5 21st PY - 2003/// CY - New Delhi : PB - Prentice Hall of India , KW - HIGH TECHNOLOGY-MARKETING KW - HIGH TECHNOLOGY INDUSTRIES N1 - Includes bibliographical references and index ER -