TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : analysis, planning and control / 
T2  - Prentice-hall series in marketing, 
SN  - 0876923546
U1  - 658.8 
PY  - 1986///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MARKETING
N1  - NULL
ER  -