Roy, Kisholoy. <br/><br/>
Brand management (an Indian perspective) /  
Kisholoy Roy. 
 - /   . 
 - Delhi :   Vrinda Publications ,   2012. 
 - viii,585p. :   Charts,diags.,picts. ;   22cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788182814097  RS300.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.827  / ROY/B