TY  - BOOK
AU  - Datta,Debraj
AU  - Datta,Mahua  .
TI  - A text on marketing management / 
SN  - 9788182813724
U1  - 658.8 
PY  - 2011///
CY  - Delhi : 
PB  - Vrinda Publications , 
KW  - MARKETING MANAGEMENT
N1  - includes bibliographical references and index
ER  -