TY  - BOOK
AU  - Lusch,Robert F.
AU  - Vargo,Stephen L  .
TI  - The service-dominant logic of marketing : dialog, debate, and directions / 
SN  - 9788120330405
U1  - 658.812 
PY  - 2006///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MARKETING-PHILOSOPHY
KW  - CUSTOMER SERVICES
KW  - RELATIONSHIP MARKETING
N1  - Includes bibliographical references and index
ER  -