Lusch, Robert F. <br/><br/>
The service-dominant logic of marketing : dialog, debate, and directions /  
edited by Robert F Lusch and Stephen L Vargo; forewords by Ruth N Bolton and Frederick E Webster. 
 - /   . 
 - New Delhi :   Prentice Hall of India ,   2006. 
 - xviii,449p. :   ills.,figs.,tables ;   24cm .  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120330405  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING-PHILOSOPHY CUSTOMER SERVICES RELATIONSHIP MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.812  / LUS/S