TY  - BOOK
AU  - Kumar,Arun
AU  - NMeenakshi,N  .
TI  - Marketing management / 
SN  - 9788125942597
U1  - 658.8 
PY  - 2011///
CY  - New Delhi : 
PB  - Vikas Publishing House , 
KW  - MARKETING MANAGEMENT
N1  - includes bibliography,company/brand index and subject index
ER  -