Kumar, Arun. <br/><br/>
Marketing management /  
Arun Kumar,N Meenakshi. 
 - 2nd ed /   . 
 - New Delhi :   Vikas Publishing House ,   2011. 
 - xxi,942p. :   ill,pic ;   23cm .  
<br/><br/>includes bibliography,company/brand index and subject index 
<br/><br/><label>ISBN: </label>9788125942597  RS565.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM/M