TY  - BOOK
AU  - Venugopal,Pingali
TI  - Marketing management : a decision-making approach / 
SN  - 9788132104711
U1  - 658.8 
PY  - 2010///
CY  - New Delhi : 
PB  - Response Books , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -