Venugopal, Pingali. <br/><br/>
Marketing management : a decision-making approach /  
Pingali Venugopal. 
 - /   . 
 - New Delhi :   Response Books ,   2010. 
 - xviii,245p. :   ill,col. photo ;   23cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788132104711  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEN/M