Lal, Rajiv. <br/><br/>
Marketing management : text and cases /  
by Rajiv Lal, John A. Quelch and V. Kasturi. 
 - /   . 
 - NULL :   Tata McGraw Hill Education ,   2004. 
 - xiii, 812p. :   ills., figs ;   26cm .  
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780070603950  RS575.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL/M