TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh ,David L  .
AU  - Mookerjee,amit  .
TI  - Consumer behavior : bilding marketing strategy / 
SN  - 9780070682160
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi : 
PB  - Tata McGraw Hill Education , 
KW  - CONSUMER BEHAVIOR
N1  - Includes index
ER  -