Hawkins, Del I. <br/><br/>
Consumer behavior : bilding marketing strategy /  
by Del I Hawkins, David L. Mothersbaugh and amit Mookerjee. 
 - 11th ed /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2010. 
 - xi, 866p. :   ills. ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780070682160  RS510.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAW/C