TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Micheal A  .
AU  - Purani,Keyoor  .
TI  - Advertising and promotion : an integrated marketing communications perspective / 
SN  - 9780070144965
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Tata McGraw Hill Education , 
KW  - ADVERTISING AND PROMOTION
N1  - Includes index
ER  -