Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective /  
by George E. Belch, Micheal A. Belch and Keyoor Purani. 
 - 7th ed /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2007. 
 - xviii, 1075p. :   ills., figs ;   26cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780070144965  RS550.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING AND PROMOTION 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A