Saxena, Rajan. <br/><br/>
Marketing management /  
by Rajan Saxena. 
 - 4th ed /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2009. 
 - xxix, 883p. :   ills. ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780070144910  RS525.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX/M