CHerunilam, Francis. International marketing : text and cases / by Francis CHerunilam. - 11th ed / . - Mumbai : Himalaya Publishing House , 1998. - 431p. : ills. ; 25cm . Includes index ISBN: 9788184886535 RS275.00 Subjects--Index Terms: INTERNATIONAL MARKETING Dewey Class. No.: 658.8 / CHE/I