TY  - BOOK
AU  - Venugopal,Vasanti
AU  - Raghu,V.N  .
TI  - Services marketing / 
U1  - 658.8 
PY  - 2001///
CY  - Mumbai : 
PB  - Himalaya Publishing House , 
KW  - SERVICE MARKETING
N1  - Includes index
ER  -