Venugopal, Vasanti. <br/><br/>
Services marketing /  
by Vasanti Venugopal and V.N. Raghu. 
 - Mumbai :   Himalaya Publishing House ,   2001. 
 - 321p. :   ills. ;   23cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label> RS275.00 (pbk) 
<br/><br/><label>Subjects--Index Terms: </label>SERVICE MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEN/S