TY - BOOK AU - Chowdhary,Nimit AU - Chowdhary,Monika . TI - Textbook of marketing of services : the Indian experience / SN - 9781403927606 U1 - 658.8 PY - 2010/// CY - New Delhi : PB - Macmillan India , KW - SERVICE INDUSTRIES-MARKETING N1 - Includes index ER -