Chowdhary, Nimit. <br/><br/>
Textbook of marketing of services : the Indian experience /  
by Nimit Chowdhary and Monika Chowdhary. 
 - /   . 
 - New Delhi :   Macmillan India ,   2010. 
 - xiii, 445p. :   Ills.,figs.,tables ;   24cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781403927606  RS375.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICE INDUSTRIES-MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHO/T