Shainesh, G. <br/><br/>
Customer relationship management : a strategic perpective /  
by G. Shainesh and Jagdish  Sheth. 
 - /   . 
 - Washington :   Macmillan ,   2006. 
 - xii, 198p. :   ills., figs, tables ;   25cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781403928627  RS255.00 
<br/><br/><label>Subjects--Index Terms: </label>CUSTOMER RELATIONS 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA/C