TY  - BOOK
AU  - Majumder,Ramanuj
TI  - Consumer behaviour : insights from Indian market / 
SN  - 9788120339637
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi : 
PB  - PHI Learning , 
KW  - CONSUMER BEHAVIOR
KW  - TARGET MARKETING
N1  - Includes glossary and index
ER  -