Majumder, Ramanuj. <br/><br/>
Consumer behaviour : insights from Indian market /  
by Ramanuj Majumder. 
 - /   . 
 - New Delhi :   PHI Learning ,   2010. 
 - ix,350p. :   ills. ;   25cm  1 CD .  
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label>9788120339637  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR TARGET MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MAJ/C