Berry, Michael J A. Mastering data mining : the art and science of customer relationship management / by Michael J.A. Berry and Gordon Linoff. - / . - New Delhi : Wiley India , 2000. - xviii, 494p. : ills. ; 24cm . Includes index ISBN: 9788126518258 RS419.00 Subjects--Index Terms: COMPUTER METHODS Dewey Class. No.: 006.31 / BER/M