Blythe, Jim. <br/><br/>
Key concepts in marketing /  
by Jim Blythe. 
 - /   . 
 - London :   Sage Publications ,   2009. 
 - 219p. :   figures ;   23cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781847874986  GBP19.99 
<br/><br/><label>Subjects--Index Terms: </label>COMMERCE 
<br/><br/><label>Dewey Class. No.: </label>380.1  / BLY/K