Kulkarni, M.V. Marketing management (Indian context) / by M.V. Kulkarni. - 10th ed. / . - Pune : Everest Publishing House , 2010. - 683p. : figures ; 26cm . Includes index ISBN: 8176601691 RS415.00 Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / KUL/M