Bland, Michael. Effective media relations : how to get results / by Michael Bland, Alison Theaker and David Wragg. - 3rd ed / . - NewDelhi : Kogan Page , 2008. - x,150p. ; 23cm. - P R in practical series, NULL NULL; . - P R in practical series, NULL NULL; . Includes bibliographical references and index ISBN: 9788175543362 RS 195.00 Subjects--Index Terms: MASS MEDIA Dewey Class. No.: 302.23 / BLA/E