Gupta, A.S. <br/><br/>
Advertising and sales promotion :concepts and strategies /  
by A.S. Gupta. 
 - 3rd ed. /   . 
 - Pune :   Everest Publishing House ,   2010. 
 - 407p. :   figures ;   25cm  CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label> RS280.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  / GUP/A